Qlaude eyewear
branding & experience
From DTC shipping, consumer shopping experience, store environmentals, and even for private events, see how I am able to bring color to brighten women’s lives!
Client
IntegraBeauty
Project
Qlaude Eyewear Branding & Experience
Year
2019
Industry
Fashion
Focus
Branding, CPG & DTC, Packaging
The
Complete
Package
I was approached by IntegraBeauty, a brand incubator for L’ange Hair, about an eyewear brand they were creating. Think: fashionista european traveler. They needed a semi-complete packaging experience as well as governance for advertising, campaign tactics, and digital marketing:
1. Brand Identity & Governance
2. Packaging
3. Campaign Photoshoots
Brand Identity & Governance
We started out creating a wordmark logotype that had the ability to be flexible. We also needed something that was going to be readable on the eyewear.
1. Brand Identity & Governance
2. Packaging
3. Campaign Photoshoots
Direct to Consumer (DTC)
For Retail, you typically have a bigger budget, time with the customer, and an opportunity to deepen brand empathy. It is also an opportunity to attract new customers through bags and store graphics.
Campaign Concept, Modeling, and Photography
My strategy was to create photography for the product and model. You need to sell the lifestyle, but you also need to sell the product. This ensures we have both areas covered for campaign tactics.
See my Human Model Creation Case Study here:
Omnichannel Campaign
My strategy was to create photography for the product and model. You need to sell the lifestyle, but you also need to sell the product. This ensures we have both areas covered for campaign tactics.
