Creative Direction for brands who never question their own brilliance.
I breathe new life into brands that are stagnant, misguided, and lost.
If you’re primarily looking for someone to carefully uphold your existing brand guidelines and keep everything exactly as it is, you’ll find no shortage of capable partners.
If you’re looking for someone to thoughtfully evolve your brand—expanding its awareness, deepening its character, and revealing a side of it that feels new yet true—then am the perfect partner for you!
Specializing in:
• Brand Framework & ID Systems
• Brand Narrative Design
• Omnichannel Brand Expression
• Digital Brand Experience Design
Current & past clients: Mitsubishi Motors, AT&T, DIRECTV, Canon Solutions America, Discover, American Apparel, BCBGMAXAZRIA, Lucky Brand Jeans, True Religion Brand Jeans, Herbalife, Wella, Sebastian Professional, JPL/NASA, Mercury Insurance, others.
Selected Works
These selections offer a glimpse into the work I’m most focused on right now.
Case Studies
This case study showcases a specific solution for a complex need.
Serenity Prayer
Grant me the serenity to endure the applauding of mediocrity in meetings,
The courage to dismantle tired processes I’ve long worshiped,
And the wisdom to know the difference between confidence and catastrophic arrogance.
Make the first step in change: