Using fearlessness with pertinence to impact brands and culture.
Change starts with a challenge.
If you’re primarily looking for someone to carefully uphold your existing brand guidelines and keep everything exactly as it is, you’ll find no shortage of capable partners.
If you’re looking for someone to thoughtfully evolve your brand—expanding its awareness, deepening its character, and revealing a side of it that feels new yet true—then am the perfect partner for you!
Specializing in:
• Brand Framework & ID Systems
• Brand Narrative Design
• Omnichannel Brand Expression
• Digital Brand Experience Design
Current & past clients: Mitsubishi Motors, AT&T, DIRECTV, Canon Solutions America, Discover, American Apparel, BCBGMAXAZRIA, Lucky Brand Jeans, True Religion Brand Jeans, Herbalife, Wella, Sebastian Professional, JPL/NASA, Mercury Insurance, others.
Selected Works
These selections offer a glimpse into the work I’m most focused on right now.
Case Studies
This case study showcases a specific solution for a complex need.
Case 001: Human Model Creation
Focus: AI in Photoshoots & Video
Project: Qlaude Eyewear Campaign
Developing your own models optimizes both time and costs, particularly in omnichannel campaigns featuring diverse products.
Safe is forgettable.
Make it matter.