American Apparel
They O.K. Campaign
How do you stay true to yourself while being an ally and supporter of the community? Let me show you how…
Client
American Apparel
Project
AA They OK Campaign
Year
2018
Industry
Fashion
Focus
Branding, Campaigns
Identity System for the campaign.
June Pride Month has always been an important role for American Apparel. To veer away from ideas that have been done, I proposed something American Apparel hadn’t done in Pride Month: coloring their logo. A simple, yet strong solution that doesn’t change the brand, only shows it’s allyship and support for the community.
Identity Elements
• “THEY O.K.” logo
• AA Campaign Logo
• Grid
• Human Models (AI-created)
Identity System for the campaign.
For this campaign, we really tried to reach everyone, from on the street, on social media, or maybe just at home:
