The !T Bag Brand Identity
A personalized handbag company.
Client
WBC Showroom
Project
The !T Bag Brand Identity
Year
2017
Industry
Fashion
Focus
Branding, ID Systems
Personalization in the high-end handbag market
Karen and Desi (of WBC Showroom) approached me with an idea of personalizing high-end handbags made in Spain, basically accessorizing them for personality. They needed something small since they are more of a closed market, working directly with stylists, industry heads, and other businesses in the fashion industry.
The Ask
I created a brand identity system which included: business cards, store cards, letterhead, social media headers, envelopes, minor OOH, social media video, and some ad layouts.
Brand Identity & Applied Use
These include: logo & stationery set, print & electronic billboards, social media video, bus benches, and store cards.
