American Apparel
Holiday Campaign
An omnichannel campaign experience that included OOH, Social Media, and print.
Client
American Apparel
Project
AA Holiday Campaign
Year
2018
Industry
Fashion
Focus
Campaigns
The Concept
Holidays has always been good for American Apparel. With the Disco Pant always being iconic, I wanted to evoke that disco-noir feel without it looking like “bad disco”, honoring the clothing and the brand but creating a world that brand loyalists would get.
Omnichannel Campaign Tactics
Along with e-commerce and digital marketing, AA has always been about being in-your-face. It’s why OOH has always been important for the brand. Not just from a business standpoint, but moreso for a cultural and community standpoint.
