American Apparel
ICONS/SUMMER Mailer
Watch me tie two stories into the same book while saving print costs and making an interactive catalog!
Client
American Apparel
Project
AA ICONS/Summer Catalog
Year
2018
Industry
Fashion
Focus
Branding, Print
Hitting two birds with one stone…
"We need to do an ICONS mailer." "No, we need to do a Summer mailer!" "Hmmm…why don't we do both?" "Because we only have budget for one."
My recommendation was instead of splitting the cost into 2 brochures, which would've diminished the quality of both, why not put them into the same one? This "work and turn" was something I felt would be perfect for telling 2 stories without either story interfering with the other.
