Charming Charlie
Brand Experience
See how I bring color to brighten women’s lives in Retail Stores and to their homes in DTC!
Client
Charming Charlie
Project
Charming Charlie Brand Experiences
Year
2017
Industry
Fashion
Focus
Branding, CPG & DTC, Packaging
If you don’t like color, I don’t even talk to you…
Charming Charlie is a lifestyle fashion brand that is for that adult woman who loves color and learning that adulting doesn’t have to be drab. My work with Charming Charlie covered all channels and touch points. These are selected projects based on their impact with customers.
Consumer Touchpoints
• Direct-to-Consumer
• Retail Store
Consumer Touchpoints
For Retail, you typically have a bigger budget, time with the customer, and an opportunity to deepen brand empathy. It is also an opportunity to attract new customers through bags and store graphics.
For DTC (or Direct-To-Consumer) the challenge is making making an impression on someone when they anticipate their package under a strict budget that is disposable.
