BCBG Retrospective
Brand Book
A book that covers the history and sub-brands, from Herve Leger to BCBGeneration.
Client
BCBGMAXAZRIA
Project
BCBG Brand Book
Year
2017
Industry
Fashion
Focus
Branding, Print
"Good style,
good attitude."
This retrospective covers the history, culture, and art of BCBGMAXAZRIA. This includes: BCBGMAXAZRIA, Herve Leger, and BCBGeneration. It goes through teh brand story, the fashion, campaigns, the Brand DNA, everything.
