Using human model creation in campaigns
Creating your own models will make a significant impact when creating campaigns.
Client
IntegraBeauty
Project
AI Model Creation
Year
2019
Industry
Fashion
Focus
Campaigns
Background
IntegraBeauty, a brand incubator of L'ange Hair Company, needed a campaign for the eyewear brand they were creating.
Obstacles
Being able to: approve a concept within time, casting the right models, and being sure you can produce the photography under the approved budget.
Solution
Use of AI tools to: concept, cast, photoshoot, and post-production/editing.
Benefits
• Concepting with models
• Save money & time on casting
• Ability to cast models on-brand
• Reusable for future campaigns
• Ability to produce more photos
• Ability to reformat sizes/ratios
The Process
Before any kind of photography is done, the concept and casting have to be solidified. With the brand focusing on resort & summer with a European feel, we went with sophisticated, sexy, elevated shoot on a yacht.
1. Casting
2. Model Creation
3. Photoshoot
4. Applications
1. Casting
We find models & references knowing the brand, their muse, who your customer desires to be. Knowing what is expected, we create a set of models for the campaign.
2. Model Creation
After we’ve found our model, we create various shots with different facial reactions, looks, and angles.
3. Photoshoot
After creating our model and various poses, we style them. After we're done with styling, we put them into the approved concept photoshoot.
4. Campaign Roll-out
After campaign photography has been refined in post-production, the assets are now ready to be implemented in various formats and tactics.
Video / Social Media
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