With clarity
My areas of focus include Brand Framework Development, Design Systems Management & Governance, Brand Narrative Design, Omni-Channel Brand Expression, CXM Journeys, and Digital Brand Experience Design.
Areas
of
Focus
Brand Framework & ID Systems
Brand Framework Development
ID System & Governance
Brand Standards Development
Brand System Design
Brand Narrative Design
Omnichannel Brand Expression
Integrated Brand Experience Design
Physical & Digital Channels
Advertising & Campaign Activation
Campaign Brand Systems
CRM/CXM Experience Design
Performance & Lifecycle Marketing
Conversion & Retention Design Strategy
Digital Customer Journey Design
Data-Driven and Conversion-Focused
Digital Brand Experience Design
UX Design & Research
Web Design
Product Design
Front-end & WordPress Development
In addition to my areas of focus, I also manage, coordinate, and support the activation, rollout, and production of projects:
Project-Related Support
Project Planning
Production Process
Vendor Relations
Budgeting & Estimation
Press Checks & Color Rounds
INDUSTRY & MARKET EXPERIENCE
A comprehensive summary of industries and brands I have worked in.
Automotive
Mitsubishi Motors North America
CXM & CRM / Digital Marketing
Beauty
PixiBeauty
Digital Marketing / Social Media / CRM
Fashion
American Apparel
Branding, Design Systems & Standards / Campaigns / Print / OOH
BCBGMAXAZRIA
Branding / Print
Lucky Brand Jeans
Campaigns / Store Brand Experiences / E-Comm & Social Media Marketing & Tactics
True Religion Brand Jeans
E-Comm & Social Media Marketing / Store & Digital Brand Experiences / Educational & Internal Marketing
Charming Charlie
Campaigns / Store Brand Experiences / E-Comm & Digital Marketing
JustFab (TechStyle)
Campaigns / E-Comm / Digital Marketing
Clique Media (WhoWhatWear/Byrdie/Domaine)
Advertorial Design / E-Comm / Digital Marketing
Finance
Discover
CRM / Digital Performance Marketing / Social Media Advertising
Food
Dole International
CSR / Marketing
Haircare
Wella
Print / Packaging / Event Branding
Sebastian Professional
Print / Packaging / Event Branding
Graham Webb
Print / Packaging / Event Branding
Insurance
Mercury Insurance
Branding / Marketing
Media Communications
AT&T
CRM / Performance Marketing
DIRECTV
CRM / Performance Marketing / Web & Product Design
Technology
SteelHouse
CRM / Marketing
NASA/JPL
Annual Reports
Wellness / Lifestyle
Herbalife
Marketing / Store Experience / Information Graphics / Event Branding
NASA/JPL
Annual Reports
INDUSTRY & MARKET EXPERIENCE
A comprehensive summary of industries and brands I have worked in.
HOW I WORK
You’ll see this on most agency sites—but how many genuinely begin with listening, rather than jumping straight into strategy or concepting? It’s no surprise, then, that so many clients walk away feeling that their agency was never truly listening to them in the first place.
1. Listening
You’d be surprised how many agencies don’t listen in the beginning.
2. Planning
A good plan —> good timing —> good results.
3. Research
Sometimes uniqueness is discovered unexpectedly through research.
4. Ideation
The most important and fun part of any project.
5. Brillianteering
The key is to always make it better than before, no steps backwards.
6. Oversight
Coordinating, collaborating, and communicating to make it come to life.
If we're going to work together, you must know I am methodical, patient, caring, enthusiastic, and prepared.